Supercharge your business with digital marketing skills. Government-funded training delivered live online.
- Fully Funded: Free for eligible participants
- Flexible Format: Sessions over several weeks
- Expert Trainers: Industry professionals
- Hands-On Learning: Work with real business data
- Format: Online classroom
- Schedule: Flexible - multi-days
- Next Start Date: Contact us for current course dates
- Location: We are working in various regions in the Southwest
Skills for Life
Kathryn Tait I can now see p
I can now see people clicking through to our website from Instagram, which is completely new for us - we'd never had anyone find our website through social media before the course.
Course overview
Build the digital marketing skills to grow your business or launch a new career. This government-funded bootcamp is designed for professionals, business owners and career changers in Cornwall and the South West who want to take control of their online presence and marketing results.
From social media strategy to SEO, email marketing to content creation, you'll leave with practical skills you can put to work immediately — not just theory.
What makes this course special:
- Learn by doing: real campaigns, not just slides
- Small groups for personalised support
- Expert trainers with current industry experience
- Fully funded through the government Skills Bootcamp initiative
Learning outcomes
By the end of this course, you'll have confidence in:
- Understand the digital marketing landscape and how channels work together
- Set goals and measure success
- Build a strategy that fits your business or role
- Create and develop customer personas
- Define your brand, tone of voice and market position
- Segment your audience for more effective messaging
- Build platform-specific social media strategies
- Create engaging content using free software Canva, for posts, carousels and videos.
- Grow and manage your online presence
- Plan and deliver email marketing campaigns
- Write for search engines with SEO and copywriting skills
- Understand GDPR, data protection and cyber considerations
- Use AI tools to speed up content creation and campaign planning
- Work smarter with the latest marketing technology
Who should attend?
This course is perfect for people in Cornwall and the South West who want to build real digital marketing skills.
Primary Audience:
- Small Business Owners — Take control of your own marketing and grow your customer base
- Freelancers & Creatives — Add in-demand digital skills to your offer
- Career Changers — Move into marketing with a solid, practical foundation
- Job Seekers — Boost your employability with current, employer-relevant skills
- Marketing Professionals — Refresh and extend your skillset with the latest tools and techniques
Experience Level: No prior marketing experience required — we start from the basics and build practical skills throughout.
Employment Status: Currently employed, self-employed or recently unemployed — get in touch to check your eligibility.
Samantha Scott My Instagram vi
My Instagram views went from 2-3k per month to 9k during the course, and I'm now maintaining 4k+ views with consistent weekly posting.
Funding and eligibility
This course is 100% funded for eligible participants
Eligibility requirements
- Currently employed, self-employed, or recently unemployed in Cornwall, Devon, or the wider South West
- Not currently participating in other government-funded training
- Aged 19 or over with the right to work in the UK
- Commitment to attend all sessions
Funding covers
- All training materials and software access
- Expert instruction and support
- Digital resources and templates
- Extended access to materials after the course
Patricia St Clair The biggest imp
The biggest impact has been the Exeter Library event I'm now part of - 80 tickets available versus my previous maximum of 10 people.
What's included?
Training Materials
- Comprehensive course workbook (digital and printed)
- AI tool templates and prompts library
- Data analysis spreadsheet templates
- Video recordings of all sessions
Ongoing Support
- 3-month access to course materials
- LinkedIn alumni group for networking
- Monthly follow-up webinars
- Direct trainer email support for 30 days
Certification
- DPN completion certificate
- LinkedIn skills verification
- CPD accredited hours (28 hours total)
What happens after the course?
What happens after the course?
You'll receive a certificate and digital badge to recognise your achievement. We can also advise on next steps and further training options to keep building on your new skills.
Is this course really free?
Is this course really free?
Yes, for eligible employed professionals in our coverage area, the course is fully funded by government Skills Bootcamp funding.
Will I get to use my own work data?
Will I get to use my own work data?
Yes! We encourage you to bring real challenges from your workplace (with appropriate permissions).
What if I miss a session?
What if I miss a session?
We ask all learners to commit to the full programme to get the most from their training. If you have any concerns about attendance, please speak to us before you start, we'll do our best to find a solution.
Do I need any technical experience?
Do I need any technical experience?
No prior experience with AI or programming required. We start with the basics and focus on practical applications.
Ready to transform your marketing skills?
Don't miss this opportunity to future-proof your career with in-demand digital marketing skills.
Next Steps
- Call 01736 333700 to speak with our training advisor
-
Quick eligibility check (takes 2 minutes)
- Secure your place on the next cohort
- Receive joining instructions and pre-course materials
Related courses
Continue Your Digital Skills Journey
Ann Rivett I created the F
I created the Facebook page and used the social media skills I learned to promote an evening networking event — now we have 30+ local businesses connected.
Book your place
If you're interested and would like to book a place please fill in your details and we'll get back to you ASAP.