| Digital Peninsula Network

What It's Like To Be A Digital Marketing Apprentice

DPN's Digital Marketing Apprentice
Thinking about progressing your career and taking on a Digital Marketing Apprenticeship? Read the first hand experience from our own apprentice, Willow, here at DPN.

What attracted you to the Digital Marketer Apprenticeship?

I wasn’t certain about what I wanted to do next after college or what was available to me at 19. I’d previously been doing summer jobs and freelancing but ideally, I wanted to do something which progressed and developed my career further – without having to go straight to university. I found that the majority of work I was looking for wanted a qualification in marketing or for me to have finished uni with plenty of other work experience which I just couldn’t have at my age. I’d originally thought that apprenticeships were just available for 16-18yr olds so was surprised when I found out there was an opportunity for me to still learn and develop my skills past that, without having to pay for expensive additional courses.

What were you up to before you started this apprenticeship?
Before starting this apprenticeship, I was working as a freelance graphic designer & illustrator for small businesses, mainly start-ups, creating a variety of work from business stationery to product packaging. I also worked part-time in a local alternative hairdressing salon as an assistant there.

What has the first 2 months of your apprenticeship been like?
My first couple of months have been really enjoyable. I’d always had this idea of marketing, but it’s not like that at all. This apprenticeship has really opened my eyes as marketing is extremely interesting and strategic. There’s far more that goes on behind the ads and sales that requires in-depth research and analysis. I’ve found the course so far to be engaging and after completing the first module in Digital Marketing, I am already able to apply the skills I’ve learnt to my job at DPN. I can see how they’ll benefit me in my career, not only in future jobs but in my freelance work too. This course alongside all of the additional training I’ve been given at DPN such as WordPress, MailChimp, Photoshop and Social Media, has given me a really solid foundation for progressing in my career – whatever direction I decide to take it.

What is the most interesting thing you’ve learned been so far?
What I’ve found most interesting is how marketing and the world, in general, is constantly changing and adjusting to all the new technology and the ways marketing works. As someone who has grown up with technology and social media already present in my life from such a young age, I never really noticed or thought about how marketing has had to adapt as trends change and how we currently live in a customer-first climate – soon to be societal marketing.

What are you planning to do with your apprenticeship?
I’m not sure exactly where I’m wanting to take my apprenticeship yet. Ideally, I’d like to carry on with DPN after or go into the Graphic Design & Illustration industry. One day, I would like to work full time as a freelance artist, but that’s a long way away and I want to try my hand at as much as possible early on to expand my current knowledge and build up my confidence and skills. I now know how useful digital marketing and social media skills are and how they’ll aid me as a useful addition to my CV regardless of what route I decide to take.

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