| Digital Peninsula Network

Customers put off by online retailers' lack of payment methods

Online retailers could be losing business if they do not offer customers a range of Internet payment methods, according to research by YouGov, commissioned by Internet payment firm ClickandBuy..

In a poll of consumers it was found that 50% of customers will abandon a purchase if a website does not offer their preferred method of payment. Furthermore, 40% of respondents said they feel reassured if a retailer offers more than one type of payment method
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