| Digital Peninsula Network

Channel 4 and Aardman create 'home for animation'

Channel 4, in collaboration with Aardman and Lupus Films, has created a new online home for the UK's animation community - an advertising-supported, YouTube-style site that will pay animators for their work. 4mations.tv has been in development for two years and launched in a trial form this week with 200 animations from Channel 4's extensive archive. Amateur animators are also invited to upload their own work.

4mations includes comedy, adult, sci-fi and 3D work along with games and specialist groups. Users can vote on clips, upload their own work and embed their favourite clips on their own websites and social networks. Animators will receive cash rewards of up to £1,000 per month for the most popular videos over the next six months, while any revenues Channel 4 earns through display advertising will be reinvested in the site. The full version launches on September 15th and will include Thinks, a simple editing tool that will let users create their own animation in less than an hour.
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