Bing popularity means companies might need to rethink SEO approach

Companies could be forced to alter their search engine optimisation (SEO) strategies as Microsoft’s Bing search service gains ground on the market leader Google.

According to independent SEO agency Mediarun Search, Microsoft's decision to partner with Yahoo, and integrate its Bing search technology and AdCentre search engine marketing suite into Yahoo's online offering by the end of the year, will pose a substantial threat to Google.
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