Digital skills webinars prove a hit for Small Businesses across Cornwall
Cornwall-based digital training provider Digital Peninsula Network (DPN) is celebrating a successful first six months of running digital skills webinars aimed at small businesses.
The webinars, part of the Progressing Businesses through Digital Skills project, were developed in mid-2021 in response to feedback from Cornish businesses citing time, covid restrictions and geographical constraints being a barrier to accessing training.
DPN launched a series of monthly two-hour webinars giving small businesses practical digital training in high-demand marketing areas to bring skills in-house and help reduce external costs.
Interest in the webinars has been significant. Topics delivered to date have included: how to create a Facebook Business Page, using video for business, Search Engine Optimisation, and Facebook Advertising.
Progressing Businesses through Digital Skills Project Manager from DPN, Lizzie Trudgeon commented “The success of our webinar series indicates that Cornish businesses, especially micro-businesses and sole-traders, are crying out for digital skills training. Learning a new skill through bite-sized, online sessions has offered a positive solution allowing time-constrained and remote businesses to access upskilling opportunities online.”
Building on the success of last year, DPN will continue to run monthly digital skills webinars throughout 2022. New webinars include email marketing, Instagram for businesses, and mobile video editing.
Lizzie Trudgeon continued “we’re are working hard to meet the demand and develop more webinars around the digital marketing topics relevant to local businesses. 2022 is set to be an exciting year and we're looking forward to levelling up more of Cornwall’s entrepreneurs digitally through the project.”
The Progressing Businesses through Digital Skills project, which is part-funded by the European Social Fund, will run until 2023 and provides funded training opportunities for up to 688 individuals with 304 people expected to obtain qualifications in digital subjects and basic skills helping at least 450 small businesses operating sector-wide across Cornwall and the Isles of Scilly.
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Notes to editor
Digital Peninsula Network
Digital Peninsula Network (DPN) was set up in 2001 to support and grow the ICT and digital sectors in Cornwall, and support Cornwall’s wider business community with their use of ICT and digital skills. Since then it has supported numerous European Social Fund (ESF) projects whilst focusing on improvements in the local economies we work with.
European Social Fund
The Progressing Businesses through Digital Skills project has received £603,027 of funding from the European Social Fund (ESF) as part of the 2014-2020 European Structural and Investment Funds Growth Programme in England. The Department for Work and Pensions is the Managing Authority for the England ESF programme. Established by the European Union ESF funds help local areas stimulate their economic development by investing in projects which will support innovation, businesses, skills development, job creation, social inclusion and local community regenerations. For more information visit https://www.gov.uk/european-growth-funding
David Rennie, Marketing & Business Development Manager, Digital Peninsula Network
Phone: 01736 333700