A funded, Level 3 work-based marketing qualification that covers everything from SEO and content strategy to AI tools, email campaigns and data analytics.
The Multi-Channel Marketing Level 3 Apprenticeship gives you the skills to plan, run and evaluate campaigns across every channel that matters — and to use the latest AI tools to do it smarter and faster. It's a prestigious qualification with the Chartered Institute of Marketing (CIM), delivered online around your existing job.
This training programme is for people who are already working — whether you're new to marketing or looking to formalise and deepen your existing skills. Every session is hands-on and immediately applicable to your business.
Kerri Tyler
The Multi Channel Marketing Apprenticeship opened my eyes to the impact and scope of marketing. I found examining the customer journey and considering ways to measure responses to different marketing methods particularly useful. My DPN tutor was amazing: calm, supportive and a brilliant guide.
WHAT YOU'LL LEARN
The training is delivered across eight sessions, each combining marketing theory with practical, live work on your own business:
- Website Audit and SEO Foundations
- Blogging and Content Strategy
- Brand, Video and Social Media
- Analytics and Performance
- Email Campaigns and Lead Generation
- Offline Marketing and Supplier Management
- Budgeting and Full Campaign Launch
- Evaluation and Portfolio Completion
AI TOOLS BUILT INTO THE PROGRAMME
Throughout the programme you'll work with industry-standard AI and digital tools including:
- ChatGPT
- Canva AI
- Google Analytics 4
- Rank Math
- Mailchimp
- Meta Business Suite
and more, giving you practical experience that translates directly into the workplace.
HOW IT WORKS
| Duration | From 8 Months |
| Delivery | Online sessions with your DPN tutor, plus off-the-job learning in the workplace |
| Qualification | Level 3 Apprenticeship in Multi-Channel Marketing, accredited by the Chartered Institute of Marketing |
| End Point Assessment | A marketing project report, presentation and professional discussion with an independent assessor |
| Progression | Pathway to Level 4 Marketing Executive, Level 6 Marketing Manager or Level 6 Digital Marketer |
FUNDING & ELIGIBILITY
For most smaller employers, training is 95–100% funded by the government. Larger employers use their Apprenticeship Levy. Our team will talk you through the details at no obligation.
To be eligible you'll need to be aged 16 or over, living in England, employed (not in full-time education) with a contract covering the programme duration, and working in a role with opportunities to apply marketing skills.