Alistair Darling challenges industry to use design to increase UK competitiveness

In a speech to the Design Council's Competitiveness Summit today the Secretary of State for Trade and Industry, Alistair Darling, will challenge business to use design to increase UK competitiveness against the rise of low-wage, rapidly expanding developing economies.

Research by the Design Council shows that over a ten-year period, UK quoted companies identified as effective users of design out-performed the FTSE 100 by 200 per cent. But too many UK companies spend nothing on design, which shows that design-led planning is not part of mainstream business thinking.

Read more...

Other news

dpn administrator job
An exciting opportunity has arisen for a full or part-time administrator to join the growing team here at Digital Peninsula Network Ltd in Penzance.
Social Media Marketing Strategy
Sioban Osborne of Digital Peninsula Network will be looking at the different elements of a Social Media Marketing Strategy and how to track/record results as well as how to target specific client groups using Customer Profiling and why you would do this.
Digital Peninsula Network has developed a Digital Careers tool with funding from the European Social Fund and Skills Funding Agency delivered through Cornwall College.